First step is to dig as deep as possible! There’ll be lots of questions and plenty of communication. This is standard for the start of any new project and crucial when creating engaging and targeted visual communication.

The Brief: This is the time to get as much information as possible about the project, your brand, and the marketing objectives. On receiving the brief we confirm timelines, budgets, and expectations for the project. Critical paths are created at this stage if necessary.

Conceptual work and Presentations: Concept visuals will be presented in person or as digital PDF depending on the nature of the project. For conceptual briefs, 2-3 options or directions are presented. For most projects we endeavour to provide a spectrum of ideas for consideration and discussion. Initial concepts are often presented as quick pencil sketches. This is a very practical and cost effective way of communicating the essence of an idea before time is spent creating Mac rendered visuals.

Production and finished artwork: On concept approval, finished artwork is created. Print or supply deadlines are confirmed. Coordination with specialist partners is undertaken when necessary. Quotes will usually allow for three sets of client changes/corrections. Jobs are approved by final ‘sign off’ on hardcopy or as written confirmation via email. Once ‘signed off’, jobs are supplied to print as open files on CD with hardcopy printouts or as a Print Quality PDF. Print management will be undertaken on request.